2014년 10월 25일 토요일

Classical Argument Outline


1. The introduction, which warms up the audience, establishes goodwill and rapport with the readers, and announces the general theme or thesis of the argument.
I will start by describing the situation everyone is already familiar with: There are various marketing strategy that prevail around the world. I will talk about the positive effects about marketing strategy on society and business and so on. People need to be aware of what kinds of marketing are existed and have to not fall into the temptation of bad side of marketing strategy through my essay.
2. The narration, which summarizes relevant background material, provides any information the audience needs to know about the environment and circumstances that produce the argument, and set up the stakes-what’s at risk in this question. In academic writing, this often takes the form of a literature review.
I will introduce the simple kinds of marketing that the readers can easily and clearly understand. Also, I will explain the positive effects of the marketing strategy. This can be the result on society, business, children's attitude and so on. I will summarize the research about the effects of marketing strategy, and give the readers examples about the marketing strategy that have an good influence on our society.Furthermore, there will be an arguments that marketing has an negative effects on society.
3. The confirmation,which lays out in a logical order (usually strongest to weakest or most obvious to most subtle) the claims that support the thesis, providing evidence for each claim.
I will start my essay by define the word marketing then, I will support my arguments with showing some examples that the company's marketing strategy has an good effects on society, business and so on. Also, I will find the method what is the most important part to determine a new marketing. Then, I will show that people are not aware of the marketing surrounding them.
   
4. The refutation and concession, which looks at opposing viewpoints to the writer’s claims, anticipating objections from the audience, and allowing as much of the opposing viewpoints as possible without weakening the thesis.
I agree that some people will not agree that the marketing strategy has an positive influence on society, business, children's attitude and so on. But many companies's products have used various marketing to promote their commodities like the lunch sale in MacDonald is one kind of marketing strategy. Also, opponents can say that it has no relation with the customer's purchase rate. Then I will show them a data that many customers are influenced in company's marketing strategy.
5. The summation, which provides a strong conclusion, amplifying the force of the argument,  and showing the readers that this solution is the best at meeting the circumstances.
I will close my essay by summarize my points, and show accurate data that related to the effects of marketing strategy. Marketing will be effective to move customer's mind because marketing considers the people's mind and it reflect the stream of current society. At the end, I will reemphasize my thesis and summarize the points.

Articulation_Change

1) My argument Write your argument in one sentence. Then, spend some time explaining it. 
 I want to argue that marketing strategy has an positive effect to attract the customers.
There are numerous marketing strategy like Niche marketing, time marketing, day marketing, lifestyle marketing and so on. I will explain the marketing strategy specifically later.

2) How I found my argument Explain how your research helped you find your argument. Or, in other words, how did your research evolve into your argument? Start with your research question.


My first research question was,what is the positive effects of marketing strategy? Actually my research question is not changed much, just specify the marketing strategy and argue the positive effects of marketing strategy. These research helped me to specify my argument. Also, the limitation of positive aspects of marketing strategy can grab the reader's attention.
3) New research questions What do you still need to know? What is your research plan?

I have several questions that need to be resolved.
a) What is the most important part to make the make the positive effect in marketing strategy?
b) How does the marketing strategy attracts the people?
c) Are there some examples to make readers understand easily and clearly?

4) Connections to the Harvard Sampler How is your argument connected to the Harvard Sampler? ANY CONNECTION IS VALID. Please focus on choosing a good argument first, then think about how it is related to the Harvard Sampler. I will help you think of the connection if necessary.

This argument has a connection to the Harvard Sampler. It obviously is directly related to the human mind. 
The marketing strategy is related to make the movement in customer's mind and also have an influence on human's behavior. Marketing strategy contains the market research, sales promotion,  commodification plans and so on. Also, marketing  have to grip the customer's movement.  

Week 2 Research Proposal_Change

What is my current topic?

 My current topic is the positive effects of marketing strategy. So I want to research about human's mind in the marketing strategy that company applies to the customer. Therefore my current topic is
1."How the marketing strategy make attract the people?"
2."Is it true that marketing strategy has an positive effects to the people?"
3."What is important thing to make good marketing strategy?"

What are my guiding questions?

 I'm curious about the marketing strategy's positive effects on society, business, children's behavior and so on that company applies to the customer to make them purchase their products. Like this questions: What is the most important thing to make the positive marketing strategy? How does the marketing strategy attracts the people?.

What are my current thoughts?

I don't know the specific strategy that company applies to attract customers. I just know that there are various marketing strategy to attract the customers and it has a power to attract the people. I want to explain the various strategy that people didn't aware of before and the positive effects of marketing strategy.

What is the opposition?

 My opponents may say that the marketing strategy has no relation with the customer's purchase rate. People buy the products just because of their needs or the preference of that products. Also they can say that marketing strategy don't have a positive effects on society, business , children's behavior because it's just small thing to promote one company's commodity.

Week 1 - Research Question_ Change



1. How can information affect the world economy?

2. What can we manage in education?

3. How can we use human psychology in marketing ?

4. How does the epidemic affects the economy?

5. What is the positive effects of marketing strategy?