2014년 12월 7일 일요일

Final Draft


  In our everyday life, we are faced with many commercials which is one of the companies' strategy to promote their commodities. Marketing is the organization of the sale of the product. Let's think about our daily life, we naturally experience many marketing strategy that companies use to draw a customer. Marketing strategies include planning, website Design, Social Media and so on, Marketing strategy could have a lot of positive effects that we are not aware of it. But, it's important to aware of there are positive effects of marketing strategy and the difference among numerous companies marketing strategy.
  The marketing strategy means the organization of the sale of the products. For example, deciding on its price, areas that it should be supplied to. The common marketing strategy is 4P strategy which contains 'Products, Prices, Promotions, Place'. Nowadays, there are various kinds of marketing strategy all over the world, for instance, the MacDonalds lunch time sale and Drive-through are the kind of time marketing. Like the lunch time sale and Drive-through of the MacDonalds, there are various kinds of marketing strategy. This marketing strategy can create a positive effects on society, business, children's behavior and so on.
 Satisfaction of the individual as a consumer is the aim of marketing. In society, business, they have goals or needs that have to consider the judging the effects of marketing. Also, when the marketing strategy end in successful, many people will purchase the products and the economy is positively affected. To children, they can become informed about the products they purchase and develop the skills to determine what is acceptable.
 There will be opponents that marketing has no influence or bad effects on society, business, children's behavior and so on. However, even they don't believe, we all live with the marketing strategy. As the technology almost everyone has smartphone which is easy to exposed to the marketing. "Kakaotalk" can be an example of marketing strategy. Since the "Kakaotalk" appeared, people can easily faced the commercials which is the marketing strategy of the company. Many companies promote their products by "Kakaotalk plus friend event" or "item store". Companies inform useful information for customers through the social network service. We should aware of the marketing and should raise the cognition about recognize the effects of marketing to not fall into bad temptation of purchasing products.
   
Marketing is an important way to promote the companies' products and to decide its price. There are various kinds of marketing we experience in daily life. The Valentine'S day, White day and so on is the examples of day marketing. For instance, in valentine's day B2B company held customer appreciation valentine. They gave e-mail to all customers about their brand sale news, also the show love to the charity. It can be a good chance to customers to get an opportunity through the brand sale news. In addition, there is a lifestyle marketing. It is focused on the lifestyle of the people and persuade consumers to buy their products like the morning menu only for the businessman, walking shoes and so on. Marketing attracts the people through providing the convenience service for individual.
Satisfaction of the individual as a consumer is the aim of marketing. In society, business, they have goals or needs that have to consider the judging the effects of marketing. Also, when the marketing strategy end in successful, many people will purchase the products and the economy is positively affected. To children, they can become informed about the products they purchase and develop the skills to determine what is acceptable. The most important part to decide the marketing strategy is defined or seize your consumers preferences. It will be connected to the purchasing rate of the company's commodity.
 Some people might say marketing strategy is luring customers and it has not always good effects. It is complicated to determine which is marketing and not. The opponents of the "Marketing strategy has positive effects" stated that marketing strategy have no relation with the customer's purchase rate. Even if many people are not aware of the marketing strategy, many companies spend time creating new marketing strategy to promote their commodities to the customers. Every day, we can experience numerous of novel marketing strategy and it is connected with the purchase rate. If the marketing goes successfully, many people will aware of the product and they will purchase more.
 Second, they stated that customer's preference on products is most important thing to promote the products. Marketing is the structure of the sale of the product, For example, deciding on its price, areas that it should be supplied to. Companies always consider the customer's preference to conduct the new marketing strategy.
  There are numerous marketing strategies all over the world. It related with the purchase rate of the customer, so it has an influence on companies' profits.  If there are no marketing strategy to attract the customers, we cannot see the intresting commercials or the creative promotion of product. We can enjoy the convenience through many marketing strategies. Marketing strategy will bring positive effects for the customers and for the society!


http://sales-management-slides.com/marketing-strategy-of-mcdonalds/

2014년 11월 16일 일요일

Second Draft

In our everyday life, many companies use various marketing strategy to attract the customer buy their products. Think about our daily life, we naturally experience many marketing strategy that companies use to draw a customer. Furthermore, marketing strategy could have a lot of positive effects that we are not aware of it. You might think so it is a commonplace that doesn't need an explanation. But, it's important to aware of there are positive effects of marketing strategy and the difference among many companies marketing strategy.
 
The marketing strategy means the organization of the sale of product, For example, deciding on its price , areas that it should be supplied to. Nowadays, there are various kinds of marketing strategy all over the world, for instance the MacDonald lunch time sale is the kind of time marketing. Like this, there are various kinds of marketing strategy. This marketing strategy can create a positive effects on society, business, children's behavior and so on.
Satisfaction of the individual as a consumer is the aim of marketing.In society, business, they have goals or needs that have to be taken into account in judging the effects of marketing. Also, when the marketing strategy end in successful, many people will purchase the products and the economy is positively affected. To children, they can become informed about the products they purchase and develop the skills to determine what is acceptable.
There will be opponents that marketing has no influence or bad effects on society, business, children's behavior and so on. However, even they don't believe, we all live with the marketing strategy. we should aware of the marketing and should raise the cognition about recognize the effects of marketing to not fall into bad temptation of purchasing products.
 
Marketing is important way to promote the companies's products and deciding its price. There are various kinds of marketing we experience in daily life. The Valentine's day, Pepero day, White day and so on is the examples of day marketing. For instance, in valentine's day B2B company held customer appreciation valentine. They gave e-mail to all customers about their brand sale news, also the show love to the charity. It can be a good chance to customers to get an opportunity through the brand sale news. In addition, there is a lifestyle marketing. It is focused on the lifestyle of the people and persuade consumers to buy their products like the morning menu only for the businessman, walking shoes and so on. Marketing attract the people through provide the convenience service for individual.
Satisfaction of the individual as a consumer is the aim of marketing.In society, business, they have goals or needs that have to be taken into account in judging the effects of marketing. Also, when the marketing strategy end in successful, many people will purchase the products and the economy is positively affected. To children, they can become informed about the products they purchase and develop the skills to determine what is acceptable. The most important part to decide the marketing strategy is define or seize your consumers preferences. It will be connected to the purchasing rate of the your company's commodity.
My arguments are not always correct and can have flaws. It is complicated to determine which is marketing and not.They first stated that marketing strategy have no relation with the customer's purchase rate. Even if many people are not aware of the marketing strategy, many companies spend time creating new marketing strategy to promote their commodities to the customers. Everyday, we can experience numerous of novel marketing strategy and it is connected with the purchase rate. If the marketing goes successfully, many people will aware of the product and they will purchase more.
Second, they stated that customer's preference on products is most important thing to promote the products. Marketing is the organization of the sale of product, For example, deciding on its price , areas that it should be supplied to. Companies always consider the customer's preference to conduct the new marketing strategy. 

2014년 10월 25일 토요일

Refutation and Concession

1. What is my thesis?

Marketing strategy have positive effects on society, business, children's behavior and so on.

2. What is the opposite position?
Marketing strategy are not related with the society,business, children's behavior and have no positive effects.

3. What arguments can I anticipate?
a) Marketing strategy have no relation with the customer's purchase rate. 
b) Customer's preference on products is most important thing to promote the products.

4. How will I counter those arguments?


a) Many companies create and use marketing strategy to promote their products to customers.
b) Analyze the customer's preference is the kind of marketing.

My Refutation and Concession
 My arguments are not always correct and can have flaws. It is complicated to determine which is marketing and not.They first stated that marketing strategy have no relation with the customer's purchase rate. Even if many people are not aware of the marketing strategy, many companies spend time creating new marketing strategy to promote their commodities to the customers. Everyday, we can experience numerous of novel marketing strategy and it is connected with the purchase rate. If the marketing goes successfully, many people will aware of the product and they will purchase more.
 Second, they stated that customer's preference on products is most important thing  to promote the products. Marketing is the organization of the sale of product, For example, deciding on its price , areas that it should be supplied to. Companies always consider the customer's preference to conduct the new marketing strategy. 

Confirmation

1. What is my thesis?

There are many marketing strategy that have positive effects on society, business, children's behavior and so on.

2. What types of source am I using to defend my thesis?

 The research data of "The effects of marketing strategy"(Google)

3. Are my arguments mostly based on evidence, logic or emotion?

 Most of my arguments based on research. It's hard to find the scientific evidences for my arguments because there was no statistics analyze the marketing accurately.So I have to prove my thesis by logic and logical research.

 My Confirmation

  Marketing is important way to promote the companies's products and deciding its price. There are various kinds of marketing we experience in daily life. The Valentine's day, Pepero day, White day and so on is the examples of day marketing. For instance, in valentine's day B2B company held customer appreciation valentine. They gave  e-mail to all customers about their brand sale news, also the show love to the charity. It can be a good chance to customers to get an opportunity through the brand sale news. In addition, there is a lifestyle marketing. It is focused on the lifestyle of the people and persuade consumers to buy their products like the morning menu only for the businessman, walking shoes and so on. Marketing attract the people through provide the convenience service for individual. 
  Satisfaction of the individual as a consumer is the aim of marketing.In society, business, they have goals or needs that have to be taken into account in judging  the effects of marketing. Also, when the marketing strategy end in successful, many people will purchase the products and the economy is positively affected. To children, they can become informed about the products they purchase and develop the skills to determine what is acceptable. The most important part to decide the marketing strategy is define or seize your consumers preferences.It will be connected to the purchasing rate of the your company's commodity.

First research




Narration

My persuasive argument thesis is: Marketing strategy has an positive effects on society, business , children's behavior and so on.


1. What do people already know about my topic?

  People already know about that there are various marketing strategy that many companies use to attract customers, but they didn't know about the positive effects in marketing.

2. What research has already been done about my topic?

http://futureofchildren.org/futureofchildren/publications/highlights/18_01_highlights_08.pdf
http://en.wikipedia.org/wiki/Linguistic_relativity : Whorfian Theory - The positive effects of marketing to children
http://www.stratmark.fi/wp-content/uploads/2006/11/Thesis_Jaakkola_FINAL.pdf - Marketing's effects on business performance

3. What are the implications of my argument (What if I'm right? What if I'm right and people ignore me?)

People would aware of various kinds of marketing strategy and they might not fall into the bad temptation of purchasing products by marketing so they can raise the true appreciation. If people ignore me, there will be a lot of people who didn't aware of marketing strategy and people cannot raise the cognition about recognize the effects of marketing.


My narration

 The marketing strategy means the organization of the sale of product, For example, deciding on its price , areas that it should be supplied to. Nowadays, there are various kinds of marketing strategy all over the world, for instance the MacDonald lunch time sale is the kind of time marketing. Like this, there are various kinds of marketing strategy. This marketing strategy can create a positive effects on society, business, children's behavior and so on. 

 Satisfaction of the individual as a consumer is the aim of marketing.In society, business, they have goals or needs that have to be taken into account in judging  the effects of marketing. Also, when the marketing strategy end in successful, many people will purchase the products and the economy is positively affected. To children, they can become informed about the products they purchase and develop the skills to determine what is acceptable. 

 There will be opponents that marketing has no influence or bad effects on society, business, children's behavior and so on. However, even they don't believe, we all live with the marketing strategy. we should aware of the marketing and should raise the cognition about recognize the effects of marketing to not fall into bad temptation of purchasing products.

The introduction



The introduction of my first draft.

In our everyday life, many companies use various marketing strategy to attract the customer buy their products. Think about our daily life, we naturally experience many marketing strategy that companies use to draw a customer. Furthermore, marketing strategy could have a lot of positive effects that we are not aware of it. You might think so it is a commonplace that doesn't need an explanation. But, it's important to aware of there are positive effects of marketing strategy and the difference among many companies marketing strategy.

1. Attention grabber -
I attracted the audiences by explain the simple marketing strategy that most people can understand easily.

2. Explains the topic -
Is the current marketing strategy truly have the positive effects to the customer? I will introduce the marketing strategy that the company apply to attract the people.

3. My thesis -
My topic is that 'The marketing strategy has positive effects'. I think it is clear to describe the reasons for this.

Classical Argument Outline


1. The introduction, which warms up the audience, establishes goodwill and rapport with the readers, and announces the general theme or thesis of the argument.
I will start by describing the situation everyone is already familiar with: There are various marketing strategy that prevail around the world. I will talk about the positive effects about marketing strategy on society and business and so on. People need to be aware of what kinds of marketing are existed and have to not fall into the temptation of bad side of marketing strategy through my essay.
2. The narration, which summarizes relevant background material, provides any information the audience needs to know about the environment and circumstances that produce the argument, and set up the stakes-what’s at risk in this question. In academic writing, this often takes the form of a literature review.
I will introduce the simple kinds of marketing that the readers can easily and clearly understand. Also, I will explain the positive effects of the marketing strategy. This can be the result on society, business, children's attitude and so on. I will summarize the research about the effects of marketing strategy, and give the readers examples about the marketing strategy that have an good influence on our society.Furthermore, there will be an arguments that marketing has an negative effects on society.
3. The confirmation,which lays out in a logical order (usually strongest to weakest or most obvious to most subtle) the claims that support the thesis, providing evidence for each claim.
I will start my essay by define the word marketing then, I will support my arguments with showing some examples that the company's marketing strategy has an good effects on society, business and so on. Also, I will find the method what is the most important part to determine a new marketing. Then, I will show that people are not aware of the marketing surrounding them.
   
4. The refutation and concession, which looks at opposing viewpoints to the writer’s claims, anticipating objections from the audience, and allowing as much of the opposing viewpoints as possible without weakening the thesis.
I agree that some people will not agree that the marketing strategy has an positive influence on society, business, children's attitude and so on. But many companies's products have used various marketing to promote their commodities like the lunch sale in MacDonald is one kind of marketing strategy. Also, opponents can say that it has no relation with the customer's purchase rate. Then I will show them a data that many customers are influenced in company's marketing strategy.
5. The summation, which provides a strong conclusion, amplifying the force of the argument,  and showing the readers that this solution is the best at meeting the circumstances.
I will close my essay by summarize my points, and show accurate data that related to the effects of marketing strategy. Marketing will be effective to move customer's mind because marketing considers the people's mind and it reflect the stream of current society. At the end, I will reemphasize my thesis and summarize the points.

Articulation_Change

1) My argument Write your argument in one sentence. Then, spend some time explaining it. 
 I want to argue that marketing strategy has an positive effect to attract the customers.
There are numerous marketing strategy like Niche marketing, time marketing, day marketing, lifestyle marketing and so on. I will explain the marketing strategy specifically later.

2) How I found my argument Explain how your research helped you find your argument. Or, in other words, how did your research evolve into your argument? Start with your research question.


My first research question was,what is the positive effects of marketing strategy? Actually my research question is not changed much, just specify the marketing strategy and argue the positive effects of marketing strategy. These research helped me to specify my argument. Also, the limitation of positive aspects of marketing strategy can grab the reader's attention.
3) New research questions What do you still need to know? What is your research plan?

I have several questions that need to be resolved.
a) What is the most important part to make the make the positive effect in marketing strategy?
b) How does the marketing strategy attracts the people?
c) Are there some examples to make readers understand easily and clearly?

4) Connections to the Harvard Sampler How is your argument connected to the Harvard Sampler? ANY CONNECTION IS VALID. Please focus on choosing a good argument first, then think about how it is related to the Harvard Sampler. I will help you think of the connection if necessary.

This argument has a connection to the Harvard Sampler. It obviously is directly related to the human mind. 
The marketing strategy is related to make the movement in customer's mind and also have an influence on human's behavior. Marketing strategy contains the market research, sales promotion,  commodification plans and so on. Also, marketing  have to grip the customer's movement.  

Week 2 Research Proposal_Change

What is my current topic?

 My current topic is the positive effects of marketing strategy. So I want to research about human's mind in the marketing strategy that company applies to the customer. Therefore my current topic is
1."How the marketing strategy make attract the people?"
2."Is it true that marketing strategy has an positive effects to the people?"
3."What is important thing to make good marketing strategy?"

What are my guiding questions?

 I'm curious about the marketing strategy's positive effects on society, business, children's behavior and so on that company applies to the customer to make them purchase their products. Like this questions: What is the most important thing to make the positive marketing strategy? How does the marketing strategy attracts the people?.

What are my current thoughts?

I don't know the specific strategy that company applies to attract customers. I just know that there are various marketing strategy to attract the customers and it has a power to attract the people. I want to explain the various strategy that people didn't aware of before and the positive effects of marketing strategy.

What is the opposition?

 My opponents may say that the marketing strategy has no relation with the customer's purchase rate. People buy the products just because of their needs or the preference of that products. Also they can say that marketing strategy don't have a positive effects on society, business , children's behavior because it's just small thing to promote one company's commodity.

Week 1 - Research Question_ Change



1. How can information affect the world economy?

2. What can we manage in education?

3. How can we use human psychology in marketing ?

4. How does the epidemic affects the economy?

5. What is the positive effects of marketing strategy?