Classical Argument Outline

1. The introduction, which warms up the audience, establishes goodwill and rapport with the readers, and announces the general theme or thesis of the argument.

I will start by describing the situation everyone is already familiar with: There are various marketing strategy that prevail around the world. I will talk about the positive effects about marketing strategy on society and business and so on. People need to be aware of what kinds of marketing are existed and have to not fall into the temptation of bad side of marketing strategy through my essay.

2. The narration, which summarizes relevant background material, provides any information the audience needs to know about the environment and circumstances that produce the argument, and set up the stakes-what’s at risk in this question. In academic writing, this often takes the form of a literature review.

I will introduce the simple kinds of marketing that the readers can easily and clearly understand. Also, I will explain the positive effects of the marketing strategy. This can be the result on society, business, children's attitude and so on. I will summarize the research about the effects of marketing strategy, and give the readers examples about the marketing strategy that have an good influence on our society.Furthermore, there will be an arguments that marketing has an negative effects on society.

3. The confirmation,which lays out in a logical order (usually strongest to weakest or most obvious to most subtle) the claims that support the thesis, providing evidence for each claim.

I will start my essay by define the word marketing then, I will support my arguments with showing some examples that the company's marketing strategy has an good effects on society, business and so on. Also, I will find the method what is the most important part to determine a new marketing. Then, I will show that people are not aware of the marketing surrounding them.
   

4. The refutation and concession, which looks at opposing viewpoints to the writer’s claims, anticipating objections from the audience, and allowing as much of the opposing viewpoints as possible without weakening the thesis.

I agree that some people will not agree that the marketing strategy has an positive influence on society, business, children's attitude and so on. But many companies's products have used various marketing to promote their commodities like the lunch sale in MacDonald is one kind of marketing strategy. Also, opponents can say that it has no relation with the customer's purchase rate. Then I will show them a data that many customers are influenced in company's marketing strategy.

5. The summation, which provides a strong conclusion, amplifying the force of the argument,  and showing the readers that this solution is the best at meeting the circumstances.

I will close my essay by summarize my points, and show accurate data that related to the effects of marketing strategy. Marketing will be effective to move customer's mind because marketing considers the people's mind and it reflect the stream of current society. At the end, I will reemphasize my thesis and summarize the points.